I am working full time on a pretty cool project, called VersionEye. We just launched a couple weeks ago and we are still playing around with the landing page. I want to share this very interesting fact, we found out about the user behavior.
When we launched a couple weeks ago, the landing page looked completely different. There was a short 50 second intro video on the top of the landing page. The Video is still on YouTube, if you want to take a look: VersionEye Intro Video
5 Guys worked nearly 1 month on this Video. We put a lot of work and time into it. After 3 weeks I realized that nearly nobody is watching the video. The people just scrolled down the page and nearly nobody clicked the play button.
1 Week ago I removed the video from the landing page. And in the last days the numbers of page views tripled. We have now 3 times more page views and the users are staying in average 3 times longer (10 min) on the page then before.
Is that not interesting? I am very surprised. I didn’t expected that.
Sorry for my not perfect English. I am from Germany.