Ansible is a great tool for IT automation.
I’m using Ansible to manage the whole infrastructure for VersionEye. Currently I have 36 roles and 15 playbooks defined for VersionEye. I can setup the whole infrastructure with 1 single command! Or just parts of it. I even use Ansible for deployments. Deploying the VersionEye crawlers into the Amazon Cloud is 1 single command for me. And I even rebuild the capistrano deployment process for Rails apps with Ansible.
I just wrote an introduction to Ansible on the VersionEye Blog. Check it out here.